Gold 2 Cold

Gold 2 Cold is a vintage-style infographic poster designed for TreeHive, a local meadery in Brocton, IL. Aimed at audiences 21 and older, it visually narrates the mead-making process with a blend of educational content and artistic charm. The hand-drawn, sketched aesthetic and muted earthy tones evoke a sense of tradition, highlighting mead’s legacy as one of the oldest known alcoholic beverages. The design brings this timeless process to life with modern creativity and style.
The design features textured illustrations created in Procreate, paired with Adobe Illustrator’s clean layout for a polished result. Prioritizing visuals over text, it uses elements like a beekeeper, bees, ingredients, and bottles to guide viewers step by step through the process. This imagery engages both newcomers and seasoned enthusiasts, making it ideal for display in a shop or a mead-making class, which was executed by the owner over the summer.
Inspired by TreeHive’s commitment to quality and community, the project connects ancient brewing traditions with modern design sensibilities. It celebrates the craft of mead-making while fostering appreciation for local businesses and their historical roots. By turning a centuries-old practice into an engaging visual narrative, Gold 2 Cold invites curiosity and appreciation, promoting TreeHive’s local impact and connection to its craft.